"Agencies, brands must retool their approach for real-time age"@1 month ago with 3 notes
#real time marketing #digital strategy #social media #imc #Central Coast Brand Agency
For traditional media, the picture looks a bit alarming as mobile and social lead marketers to embrace a more digital approach to marketing to consumers.
Traditional mass media once offered marketers the benefit of reach, but now, fragmented and dwindling audiences, as well as comparatively cruder metrics, have led marketers to focus their efforts on digital media. Print media has suffered the greatest loss of interest, with about three in 10 respondents to the October through November 2012 survey expecting their organizations to decrease attention paid to newspapers and consumer magazines in 2013. More than one out of five respondents even expected TV to see decreased attention.
Read more from eMarketer.
Hub 81 is a digital marketing strategy agency located in Santa Maria, California helping clients achieve optimum visibility in today’s increasingly fragmented communications environment. Serving San Luis Obispo, Santa Barbara, Santa Maria and beyond.@3 months ago with 1 note
“By 2017 gartner expects that cMos will be spending more on iT than cios do.”
Looking at smartphone activity alone paints a picture of the widespread impact of technology on consumer habits and the required level of marketing needed to reach these consumers:
Our mission is to provide our clients with relevant information on important trends that are impacting their bottom line Occasionally, we run into a resource and or piece of interesting content that is absolutely must-share material.
The Post-Industrial Journalism: Adapting to the Present report by the TOW Center for Digital Journalism at Columbia Journalism School is one of them.
This essay is part survey and part manifesto, one that concerns itself with the practice of journalism and the practices of journalists in the United States. It is not, however, about ‘the future of the news industry,’ both because much of that future is already here and because there is no such thing as the news industry anymore.
There used to be one, held together by the usual things that hold an industry together: similarity of methods among a relatively small and coherent group of businesses, and an inability for anyone outside that group to produce a competitive product. Those conditions no longer hold true.
Hub 81 is a digital marketing strategy agency located in Santa Maria, California helping clients achieve optimum visibility in today’s increasingly fragmented communications environment. Serving San Luis Obispo, Santa Barbara, Santa Maria and beyond.@2 months ago
Okay, so you’ve tried social media and are doing quite well in producing content, generating new fans, and building your influence. But what happens when things really take off? Having a strategy is super important to making sure your brand is at its best when it comes to satisfying consumer intent.
An editorial calendar is a great tool to help your business provide winning content and streamline the race for last minute content. Just remember that in order to be present you have to have a presence in social media.
Here’s a great article on setting up a social media calendar.
Hub 81 is a strategic branding and digital marketing agency based out of the beautiful Central Coast of California helping individuals and brands engage today’s hyper-connected consumer throughout Santa Maria, San Luis Obispo, Santa Barbara, and beyond. For more information, say hello.@5 months ago
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013. By 2016, there will be a staggering 2.5 billion mobile internet users worldwide. As internet usage increasingly takes place on mobile devices—and particularly on smartphones—it is important to understand how consumers’ internet behavior is adapting to these new devices.
Read more.@5 months ago