For traditional media, the picture looks a bit alarming as mobile and social lead marketers to embrace a more digital approach to marketing to consumers.
Traditional mass media once offered marketers the benefit of reach, but now, fragmented and dwindling audiences, as well as comparatively cruder metrics, have led marketers to focus their efforts on digital media. Print media has suffered the greatest loss of interest, with about three in 10 respondents to the October through November 2012 survey expecting their organizations to decrease attention paid to newspapers and consumer magazines in 2013. More than one out of five respondents even expected TV to see decreased attention.
Read more from eMarketer.
Hub 81 is a digital marketing strategy agency located in Santa Maria, California helping clients achieve optimum visibility in today’s increasingly fragmented communications environment. Serving San Luis Obispo, Santa Barbara, Santa Maria and beyond.
@9 months ago with 1 note
#digital #Central Coast Social Media #marketing #data
@10 months ago
#digital #causemarketing #Hispanic #LatinoEngagement
Memories. #Cause2012 Social Change through Social Media conference in Santa Maria, CA. Hispanic engagement and outreach event.